Project Description


Recruitment Marketing Basics and Top Success Principles

As Talent Acquisition evolves into a major strategic tool for organizations, recruiters too need to evolve their strategy to ensure a consistently full funnel of candidates and a variety of options to leverage when generating a stream of talent that support business goals. Thusly, a line can be drawn between Marketers, who experienced these growing pains over the past decade, and Recruiters when expanding their skillset to manage the various expectations thrown onto them.


  • What is Recruitment Marketing and Where to Start?
  • Building a Steady Candidate Pipeline
  • Effective Was to Test and Measure
  • Identifying the Right Tools that Support Your Goals